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    Amazon and Target Will Bar Sales of Weighted Baby Sleep Sacks and Weighted Baby Swaddles Due to Safety Concerns

    The retailers’ news comes as a U.S. senator calls for a federal investigation into Dreamland Baby and Nested Bean

    Amazon and Target logo next to  Nested Bean Zen One Classic Sleep Sack and Baby Dream Weighted Sleep Sack with a white x. Graphic: Consumer Reports

    Update: On August 1, 2024, Sen. Richard Blumenthal (D-CT) introduced a bill to Congress that would ban weighted sleep products for infants, and categorize them as "banned hazardous products" under the Consumer Product Safety Act.

    Amazon has adopted a new policy for listings of weighted baby blankets, sleep sacks, and swaddles: They aren’t allowed. Target and Babylist both told CR on Thursday that they have decided to stop selling the products as well.

    Also on Thursday, Senator Richard Blumenthal, D-Conn., wrote a letter to the Federal Trade Commission asking the agency to investigate the manufacturers of two popular weighted infant sleep products, Dreamland Baby and Nested Bean, for deceptive advertising.

    Weighted wearable blankets and baby swaddles typically feature small plastic beads sewn into the fabric that the manufacturers say provide a gentle, comforting pressure on babies’ bodies that helps them fall asleep and stay asleep longer. Some of the swaddles are marketed for use with newborns. 

    These products have raised alarm with medical experts, who say that even gentle pressure can obstruct babies’ breathing and heart rates, as Consumer Reports reported last year. Weighted swaddles and weighted wearable blankets can also make it difficult for babies to get themselves out of unsafe sleeping positions, posing the risk of suffocation, the experts said.

    In June 2023, the American Academy of Pediatrics wrote to federal regulators to say that there was not yet enough research proving that these products were safe, nor even that they were effective—urging them to increase oversight. The Consumer Product Safety Commission did later update its guidance on safe sleep, telling parents not to use weighted sleep products at all with babies. The CPSC told CR in July that the agency was aware of at least one report of an infant death involving a weighted product.

    Despite the warnings for parents to avoid these products, including from Consumer Reports, they have continued to sell—and there are even more brands selling look-alike products online than there were last year. Amazon was the first retailer to warn customers against using weighted products for young children. The company cited the pediatricians’ and government agencies’ recommendations as reasons for its policy change.

    More on Safer Sleep

    “In the interest of safety, we informed selling partners on April 9, 2024, that Amazon will no longer allow the sale of weighted infant sleep products in the Amazon store,” Amazon spokesperson Samantha Boyd wrote to CR. “The American Academy of Pediatrics, the Centers for Disease and Control and Prevention (CDC), the Consumer Product Safety Commission (CPSC) and the National Institutes of Health (NIH) have advised against the use of weighted infant sleep products, and we’ve made this update with customer safety in mind.”

    Customers who have previously purchased weighted infant sleep products from Amazon got emails this week telling them that they are unsafe and shouldn’t be used with children under 3 years old. The products haven’t been recalled, and Amazon isn’t offering refunds directly, though it will accept affected product returns. 

    As of this writing, weighted infant sleep products from many sellers—including Dreamland Baby and Nested Bean—are still widely available. Amazon says that enforcement of the new policy will begin in the coming days. 

    Target says its policy change will also take effect soon. “Out of an abundance of caution, we have decided to voluntarily stop selling weighted baby sleep products as the industry continues to learn more,” Target spokesperson Jim Joice wrote to CR. “We are in the process of working with vendors and manufacturers of the products, and the items will be removed from our stores and online by the end of the week.”

    In addition, the popular baby registry website Babylist also told CR that it no longer sells weighted infant sleep products and that it has published guides discouraging their use.

    “We are constantly reevaluating the merchandise we sell based on available industry guidance—we did previously sell these products but no longer do,” a Babylist spokesperson wrote in response to questions from CR.

    Walmart and Buy Buy Baby also told CR that they do not sell weighted infant sleep products. On Friday, CPSC commissioner Richard Trumka announced that he had sent letters to several major retailers on April 15 asking them to stop selling weighted infant sleep products, and that several–including Target, Babylist, Walmart, and Nordstrom–had quickly agreed.

    While retailers reconsider their safety policies, legislators and regulators are also taking a closer look.

    Sen. Blumenthal wrote to FTC chair Lina Khan on Thursday, urging her to open an investigation into Dreamland Baby and Nested Bean to see whether they have engaged in deceptive advertising by depicting their weighted sleep products as safe for babies.

    “I ask that the Commission investigate these companies to determine whether any unlawful, unfair, or deceptive advertising practices are taking place and potentially harming millions of families,” Blumenthal wrote in his letter to the FTC. “The stakes are simply too high to allow weighted infant sleep products to be advertised as ‘safe,’ especially without a clear disclaimer explaining the lack of an agreed-upon standard for determining safety.”

    In response to CR’s request for comment about Amazon’s policy change, Dreamland Baby’s founder and CEO Tara Williams said that “there is no factual basis for the safety concerns Amazon raised regarding Dreamland Baby’s Weighted Sleep Sack” and that the company was “shocked by this misguided policy change.” She added that the company has initiated a clinical trial with Indiana University that is now underway that she is confident will confirm that these products are safe and effective. 

    Nested Bean’s founder and CEO, Manasi Gangan, told CR that the company strongly disagrees with Amazon’s decision and that its products are safe. She argued that Nested Bean products, while they have added weight, are significantly lighter than many other products classified as unweighted. 

    Gangan also addressed questions publicly in an Instagram story Wednesday, assuring customers that the products are not being recalled. “I want you to listen to your health advisors and your own instinct,” she wrote, adding that “safety tests and over 2 million well-rested babies are a testament to our product’s safety.”

    CR’s safety experts believe that, given the government and pediatric guidance to stop using these products, and the abundance of safe options for parents to help with sleep, companies should stop selling weighted blankets, sleep sacks, and swaddles for infants. They also praise the retailers that have decided to block sales. 

    “It’s promising to see companies including Amazon and Target step up and make the right decision, based on the recommendations of medical and safety experts,” says Oriene Shin, policy counsel for Consumer Reports. “Too often, products that contradict clear expert guidance are for sale for years and end up putting babies and children at serious risk. Parents deserve nothing less than products that are proven safe before entering the marketplace. All retailers and online platforms should immediately stop selling these seriously concerning products.”

    Editor’s Note: This article was updated to include information received after the original publication about additional retailers that do not sell weighted infant sleep products, and to include an announcement by CPSC commissioner Richard Trumka on this topic that he made after publication.


    Headshot of CRO author Lauren Kirchner

    Lauren Kirchner

    Lauren Kirchner is an investigative reporter on the special projects team at Consumer Reports. She has been with CR since 2022, covering product safety. She has previously reported on algorithmic bias, criminal justice, and housing for the Markup and ProPublica, and was a finalist for the Pulitzer Prize in Explanatory Reporting in 2017. Send her tips at lauren.kirchner@consumer.org and follow her on Twitter @lkirchner.