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Best New-Car Deals for Memorial Day Weekend and Beyond

Big savings can be found on select cars and SUVs that earn Consumer Reports' recommendation

2026 Nissan Pathfinder driving up a dirt road
The 2026 Nissan Pathfinder is among the cars and SUVs with the best deals for Memorial Day, with the potential to save $6,000 or more.
Photo: Nissan

Memorial Day weekend is traditionally one of the best times of the year to buy a new car, with deep discounts and reduced finance rates widely advertised. But the new-car market remains challenging this year, with various tariff-related factors having an impact on supply, demand, and pricing. Yet there are still some good deals available now if you know where to look. That’s where we come in.

To identify standout deals, Consumer Reports’ analysts studied nationwide new-car incentives and discounts that bring potential savings well below the sticker price.

To make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. Each featured car and SUV earns a Consumer Reports recommendation. (Learn more about CR’s car ratings.)

More on Buying a Car

The dozen deals highlighted here from Audi, Ford, Hyundai, Lexus, Lincoln, Mazda, Nissan, and Volkswagen are available until May 31, with some incentives valid through July. Each model has rebates, is available for under $50,000, and has the potential to save 9 percent or more off the sticker price with negotiation.

You’re likely to see ads for other models, but their deals may not be as attractive, or they may have come up short in Consumer Reports’ testing. It’s important that shoppers do their research and not be swayed solely by the savings.

The cars listed below—all 2026 models—appear in descending order of the potential savings off the manufacturer’s suggested retail price. To show specific pricing examples, we spotlighted popular versions.

The potential savings span from 9 percent to 19 percent off the original MSRP—and this often holds true across the model range. There may be regional deals that outshine these national offerings, and variations in supply and demand can mean prices vary in your area. Local pricing can be found through our Build & Buy Car Buying Service. On our car model pages, under the Pricing tab, you will find the latest average transaction prices for your area. Generally, securing a price between the bottom line and the average transaction is considered a win and a good deal.

Specific pricing on these versions and other trim variations is available on our model pages, along with complete road tests, reliability, owner satisfaction, safety verdict, and other key information.

CR members will see the car ratings and pricing highlights below when logged in.

See all current Best New Car Deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers.

In addition to national incentives, Consumer Reports members are eligible for additional offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Become a member to read the full article and get access to digital ratings.

We investigate, research, and test so you can choose with confidence.


Jeff S. Bartlett

Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett