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  • Cars
  • Worst Deals on New Cars Right Now

Worst Deals on New Cars Right Now

Some models are so hard to come by that consumers are paying well above the sticker price for them

2025 Toyota Grand Highlander Nightshade driving, rear
2025 Toyota Grand Highlander
Photo: Toyota

If you have your heart set on buying a new car this year, be prepared to pay significantly more for some models—or choose one that isn’t in high demand.

The new-car market is recovering, with inventory and sales on the rise. But many cars, SUVs, trucks, and special-edition sports cars are still selling for well above the sticker price.

more on car buying

In some cases, you might think it’s worth the extra money for your dream vehicle, even if it means greater depreciation over time. For other vehicles, it may be better to seek a suitable, more plentiful alternative. 

Based on data from TrueCar, a CR partner, we’re presenting the 10 cars, SUVs, and trucks that are selling for the most money over the sticker price, starting with the highest differential and using specific trims as examples. Every model here is selling for at least 7 percent over manufacturer’s suggested retail price.

CR members will see ratings highlights and detailed pricing on specific trims and configurations. Keep in mind that this list doesn’t factor in Consumer Reports’ recommendations, nor do we endorse paying such premiums for a new car. 

Of course, local pricing may differ. You can see the transaction prices for these and every other mainstream vehicle from the model pages by clicking through the ratings boxes below or searching via our interactive New Cars A-Z ratings.

For smarter buys, see the best deals on new cars and new SUVs now, and browse the list of the most discounted cars.

CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to our Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, they can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Toyota Prius: 8% Over MSRP

Toyota 86: 8% Over MSRP

GMC Sierra 1500: 7% Over MSRP

Toyota Grand Highlander: 7% Over MSRP

Toyota Prius PHEV: 7% Over MSRP

Toyota bZ4X: 7% Over MSRP

Ford Mustang Mach-E: 7% Over MSRP

Toyota Sequoia: 7% Over MSRP

Kia Soul: 7% Over MSRP

Ford Bronco: 7% Over MSRP