Most and Least Loved Car Brands
These exclusive ratings are based on Consumer Reports' owner satisfaction surveys
Owner satisfaction ratings—which are based on survey responses from Consumer Reports members—are a great tool to help you make informed choices when searching for a new car. The results show which brands have met or failed to meet their customers’ expectations in various important ways.
But owner satisfaction ratings for a brand or particular car might not always match up with its reliability, especially for new models. Even cars that require frequent trips to a dealership repair shop can make owners happy because the new-car warranties take the financial sting out of an unreliable vehicle. That’s why the top of Consumer Reports’ most and least satisfying brands list is often populated by automakers that may have less-than-stellar reliability records.
For the second straight year, the EV automaker Rivian, with its R1S and R1T, sits at the top of our brand satisfaction list. It’s joined by the same luxury automakers who populated last year’s top 10: BMW, Tesla, Porsche, Lexus, and Genesis.
This year, Subaru is joined in the top 10 by Chevrolet, Lincoln, and Ford. Lincoln also was the biggest mover on the list, jumping 12 spots to come in at No. 7.
- Owner Satisfaction: Tops in Comfort, Fuel Economy, and More How We Rate Satisfaction
Tops in Comfort, Fuel Economy, and More
We’ve organized our data to show which brands satisfy owners the most in specific areas, including comfort, driving, cabin storage, ownership cost, and in-cabin experience and usability. Start by considering which qualities you care most about in your car, and use our lists to find out which brands get high scores for that specific category. Then focus your search on brands that did well and skip those that did poorly.
Remember that owner satisfaction reflects whether a car meets a customer’s expectations. The most satisfying cars aren’t necessarily the best on the market and vice versa.
How We Rate Satisfaction
Consumer Reports’ results are from our 2024 Annual Auto Surveys, which cover more than 300,000 vehicles. We average data from the 2022 to 2024 model years (plus a few 2025 models), provided a vehicle wasn’t significantly changed over that time. In some cases, ratings might be based on a single model year. The owner satisfaction score is based on the percentage of owners who responded “definitely yes” to the question of whether they would buy the same vehicle if they had to do it all over again (considering price, performance, reliability, comfort, enjoyment, etc.). Ratings and scores for the factors were determined based on the percentage of owners who said they were very satisfied.
