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    Popular Cars to Avoid and What to Buy Instead

    Skip high-selling models with low scores or reliability ratings and consider these winners

    2023 Jeep Grand Cherokee L, 2023 Toyota Highlander Hybrid
    Consumer Reports' data can tell you if the Jeep Grand Cherokee L is a better—or worse—choice than the Toyota Highlander Hybrid.
    Photo: Chrome, Toyota

    With the average purchase price of a new car hovering around $48,000, choosing which vehicle to buy is a high-stakes financial decision—and an emotional decision, too.

    Buyers must weigh how much car they can get for the money and how factors like cargo room will work for them. Then there are the more subjective considerations, like how the car looks, the image it projects, and the brand’s reputation. The models that allow buyers to check those key boxes attract them in droves.

    “Consumers tell us they prioritize factors such as reliability and safety when shopping for a car, but when it comes time to buy, very often a car’s styling or its image tips the decision,” says Jake Fisher, senior director of auto testing at Consumer Reports.

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    That’s why it’s important to approach each new-car shopping experience with an open mind and use CR’s ratings to find the best-performing vehicles in the class and price range you’re considering. Our testing shows that some new cars outperform others you see on the road everywhere you go.

    At CR we rate and rank cars based on testing and what our members tell us in surveys. The cars that excel in all of the areas we examine earn the highest Overall Score. (Learn how Consumer Reports tests cars.)

    To help guide you to better choices, we’ve selected some of the top-selling models (based on sales and registration data) in nine key categories and provide compelling alternatives that have a higher Overall Score. All of these models come standard with automatic emergency braking (AEB), AEB that operates at highway speeds, blind spot warning (BSW), and rear cross traffic warning (RCTW) unless otherwise noted.

    If you’re a CR member, this article and the list below are already available to you. But if you haven’t signed up, click below and become a member to access the list and all our exclusive ratings and reviews for each vehicle we buy and test. Joining also gives you full access to exclusive ratings and reviews for every product we buy and test, including grills, mobile phones, appliances, and flat-screen TVs.

    Sign up for CR’s Cars email newsletter to be notified when we post our latest news, previews, and road tests.

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.