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    Best Deals on SUVs You Can Buy Right Now

    Consumer Reports has combed through national deals to find the best ones on good, safe, and reliable models

    2024 Toyota RAV4 Prime XSE driving along coast
    Toyota RAV4 Prime
    Photo: Toyota

    The new-car market remains a high-stakes roller coaster, with some models boasting notable discounts and others holding tight to their sticker price or even commanding a premium.

    To identify the best deals on new SUVs, Consumer Reports’ analysts studied current national incentives to find models worth considering. To make sure the featured SUVs represent smart buys, we concentrated on models with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR’s car ratings.)

    Below, we highlight 10 SUVs from the 2024 model year that meet those stringent criteria and have incentives from Audi, Buick, Cadillac, Chevrolet, Mazda, Mitsubishi, and Toyota. (We omitted some higher-priced models, including the Audi Q4 E-Tron and Q8 E-Tron, BMW iX and X5, and Cadillac XT6 to keep the bottom line prices under $50,000.)

    More on Buying a Car

    The nationwide incentives featured below are good until at least Dec. 2, 2024. (Most extend to Dec. 31, 2024 or beyond.) The vehicles are listed in rank order by the percentage of potential savings off the MSRP, which is 5 to 10 percent this month. (And yes, with electric vehicles, there may be additional savings through federal tax credits and other incentives.) Similar discounts can be found on other versions in addition to the specific trim and configuration that we spotlight.

    Although each model highlighted here has incentives, transaction data from our partner TrueCar shows that, on average, three of these picks were selling for a bit over sticker price last month. This underscores the importance of being armed with the latest data and using it to negotiate or use a car-buying service. Of course, local supply and demand will influence how much a dealer is willing to bend on price.

    Detailed pricing information and complete ratings are available for all current vehicles on their respective model pages, linked to below.

    Next month, we’ll shift to focus on 2025 model-year deals.

    The list of best deals on SUVs is available to CR members. If you haven’t joined yet, become a member today!

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

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    We investigate, research, and test so you can choose with confidence.