Best Early Black Friday TV Deals

This 75-inch Roku TV set, also sometimes referred to as the Roku 75R6A5R/75R6AX, is in Roku’s own step-up Plus series. It delivers top-notch overall picture quality, but it doesn’t quite get bright enough to earn a high score for HDR. One big Plus series improvement over many of the Select models we’ve tested: much better sound.

Shoppers looking for a truly jumbo-sized TV at a bargain might consider this 98-inch behemoth from TCL, at the lowest price we’ve seen so far. It hails from a 2024 entry-level 4K QLED Google TV series but has some premium features, such as a 120-hertz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set; other models in the series do well for overall picture quality but aren’t so hot at HDR performance.

Okay, not everyone has the room—or the back strength—to handle a 100-inch TV in their living room. But if your budget has so far been your biggest obstacle to getting a set this size, consider the Hisense 100QD7N, a midtier 2024 QLED TV that now costs less than $1,600, its lowest price so far. Though it lacks some features found in the company’s ULED sets, such as Mini LEDs and local dimming, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming). The model uses the Google TV smart platform with Google Assistant built in. This model is now a few hundred dollars cheaper than during Amazon Prime Day; it’s no longer available at Amazon or Walmart.

This 75-inch Roku TV set, also sometimes referred to as the Roku 75R6A5R/75R6AX, is in Roku’s own step-up Plus series. It delivers top-notch overall picture quality, but it doesn’t quite get bright enough to earn it a high score for HDR. One big Plus series improvement over many of the Select models we’ve tested: much better sound.

We haven’t tested this 4-series 4K TV from TCL, an entry-level 60Hz set, but it’s low-priced for a TV this size. Other 4-series sets that we have tested do fairly well for overall picture quality, but lack the brightness to do a good job with HDR. It’s a fairly basic model that uses the Roku TV smart system. Right now we mainly see it at Walmart.

This set is an entry-level 2024 Crystal UHD in Samsung’s lineup, and it’s available only at Best Buy. We didn’t test this model, but we did test the 55-inch UN55DU6500, which should be similar, and it earns top marks for overall picture quality, though not for HDR or sound. It’s a fairly basic 60Hz set.

We didn’t test this 75-inch set, a model in Amazon’s step-up Omni series. It’s not a QLED model, but unlike smaller TVs in this series, it supports Dolby Vision HDR. Other Omni series sets we have tested do well overall for picture quality but lack the brightness needed for a true HDR experience. This TV had also been available at Best Buy but no longer is.

We didn’t test this 75-inch set made by Roku, but we did test the 65-inch version and it did very well for overall picture quality and HDR. Roku’s Pro-series TVs have more features than other series, including the use of Mini LED backlights.

This 85-inch entry-level set, also called the Samsung UN85DU7200BXZA, is in Samsung’s Crystal UHD lineup. We didn’t test this screen size, but we did test the 75-inch UN75DU7200, and it does well for overall picture quality, though its HDR performance is subpar because of limited peak brightness. The sound quality of the model we tested is very good.

Shoppers looking for a truly jumbo-sized TV at a bargain might consider this 98-inch behemoth from TCL, at the lowest price we’ve seen so far. It hails from a 2024 entry-level 4K QLED Google TV series but has some premium features, such as a 120Hz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set; other models in the series do well for overall picture quality but aren’t so hot at HDR performance.

Although TCL has a less expensive 98-inch set, this QM7-series model moves you up to a more powerful processor, a Mini LED backlight, higher peak brightness, plus Dolby Vision and HDR10+ HDR. As a result, we expect it to perform better, though at a slightly higher cost.

Okay, not everyone has the room—or the back strength—to handle a 100-inch TV in their living room. But if your budget has so far been your biggest obstacle to getting a set this size, consider the Hisense 100QD7N, a midtier 2024 QLED TV that now costs less than $1,600, its lowest price so far. Though it lacks some features found in the company’s ULED sets, such as Mini LEDs and local dimming, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming). The model uses the Google TV smart platform with Google Assistant built in. This model is now a few hundred dollars cheaper than during Amazon Prime Day; it’s no longer available at Amazon or Walmart.

This 100-inch Hisense set appears to be replacing the Hisense 100QD76N model we saw around Amazon Prime Day, since we only see that set at Best Buy right now. The 100U76N is a 4K ULED model, though it has a full-array LED backlight with local dimming rather than the Mini LED backlights we see in most ULED sets. It has a 120Hz panel with 144Hz variable refresh rate, support for Dolby Vision and HDR10+ HDR formats, plus Dolby Atmos audio. It uses the Google TV smart platform with Google Assistant and Chromecast built in.

Unlike some other Onn TVs we’ve tested, which have done fairly well for overall picture quality, the 65-inch Onn 100012587 from Walmart’s private label brand does only okay in our tests and worse than that for HDR. Still, this is a very low price for a 4K set this size and might be an option for less finicky viewers on a tight budget. It’s a Roku TV, so it has access to a lot of streaming services. It matches the price we saw last year on Cyber Monday.

This 65-inch TV from Insignia, Best Buy’s house brand, is well priced for a set this size. It uses the Amazon Fire TV smart system, so it has the Alexa voice assistant built in. We didn’t test this set, but we have tested similar Insignia sets. They typically do well for overall picture quality but turn in only poor to fair HDR performance.

This 65-inch set is an entry-level Crystal UHD TV in Samsung’s 2024 TV lineup, sitting below the company’s DU7200-series sets. We didn’t test this model, but in general Samsung’s entry-level models have had decent overall picture quality, though they typically can’t get bright enough to do a great job with HDR. It’s a 60Hz set that lacks any local dimming feature.

The LG OLED65B3PUA is an entry-level LG OLED TV that offers great overall picture quality and very good sound but only so-so HDR performance. It’s no longer available at many other retailers.

The Samsung QN65S90C, a QD OLED set just below the company’s flagship series for 2023, delivers top-notch overall picture quality as well as HDR performance. It also has very good sound—better, in fact, than Samsung’s flagship model from that year. It includes an ATSC 3.0 tuner for receiving NextGen TV signals through an antenna as they become available across the U.S. The Samsung QN65S90CD set is similar but sold via warehouse clubs.

This set (also called the Samsung QN65S85DAEXZA) is Samsung’s entry-level OLED for 2024. Unlike many of the company’s higher-end models, which are QD-OLED TVs, this uses a WOLED panel. We didn’t review this model, but based on our experience so far with Samsung OLED TVs, we expect it to deliver top-notch picture quality but HDR performance a bit below the company’s premier offerings. Walmart adds a three-year warranty at no extra charge.

We tested this 2023 65-inch Sony OLED TV, and found it has top-notch picture quality but only so-so HDR. It also has above-average sound. Unlike Sony’s higher-tier models, which use QD-OLED panels, this uses a more conventional WOLED panel. It had also been available at Amazon for about the same price, but that’s no longer the case.

Anyone looking for a top-performing 65-inch OLED TV should consider this model, situated just below the G4 flagship series in LG’s 2024 lineup. It’s back to the same low price we saw during Prime Big Deal Days which is also the lowest price yet, making it a great option. The set delivers great picture quality, HDR performance, and sound, and supports up to 144Hz gaming. Although not cheap, it’s a great deal at this price.

This 65-inch OLED TV from Sony, also known as the Bravia 8, is a high-performing 4K set. Like others from the manufacturer, it uses the Google TV smart system, with built-in Google Assistant and Chromecast. One note: Unlike the A95L-series sets, which have been carried over for 2024, it uses a standard WOLED panel rather than a QD-OLED panel, if that matters to you. Amazon has deals on other screen sizes in this series, too.

The 65-inch Samsung QN65QN90C, a higher-end 4K smart TV in the company’s 2023 Neo QLED TV lineup, offers Mini LED backlights. It delivers impressive overall picture quality, HDR performance (thanks to very high peak brightness), and sound. The price keeps fluctuating at Amazon by about a hundred dollars.

Situated right below Samsung’s pricier flagship QD-OLED TV for 2024, the Samsung QN65S90D is a smart all-around buy, with commendable picture quality and HDR performance. Like the model above, it’s $100 more than its best price, so hold off until Black Friday for a potentially better price. It has a lot of features, including an ATSC 3.0 tuner for receiving NextGen TV off-air signals where available. Note that it’s at, or close to, this price at several retailers.

The TCL 55Q550F, which uses the Amazon Fire TV smart system, is an entry-level QLED TV from 2023 that does well for 4K picture quality in our tests, though not as well for HD or HDR performance. Right now we see this set, which has the Alexa voice assistant built in, only at Best Buy.

This 55-inch Omni-series set offers satisfying overall picture quality, but below-par HDR performance and sound. The main difference from the other Omni-series set listed below is that it doesn’t support Dolby Vision; to get that, you’d need to move up to the 55- and 65-inch versions. It uses the Amazon Fire TV smart system with built-in Alexa for using voice commands. We’d keep an eye on this set—or get a price-match guarantee—because we’ve seen it recently for about $30 less.

We didn’t test this 55-inch Roku set, made by Roku, but we did test the 65-inch version and it does very well for both overall picture quality and HDR. Roku’s top-of-the-line Pro-series TVs use Mini LEDs in the backlights, which can help improve overall brightness, as well as contrast and black levels.

This 55-inch midtier 4K OLED set hit the sweet spot in LG’s 2023 TV lineup, offering admirable overall picture quality and satisfying HDR, just below that of the flagship G3-series sets. It was $100 less during Prime Big Deal Days and Walmart’s Holiday Deals event, so it’ll probably be cheaper for Black Friday.

This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, is $35 more than it was during the last sale and might drop back down again as we approach Black Friday. It does well for overall picture quality, though it’s less than impressive for HDR. (It supports both Dolby Vision and HDR10+ HDR formats.) Its main drawbacks are a limited peak brightness and the lack of any local dimming feature to improve blacks and contrast.

We didn’t test this 55-inch TV, a midtier set in TCL’s QLED lineup, but we did test its 65-inch sibling and it did well for overall picture quality and even better for HDR, thanks to very high brightness. Like the QM851-series models, the set uses a Mini LED backlight with local dimming, which can help improve contrast and black levels. This set had been selling for about $700, but the deal—available at several retailers—is still good.

Those looking for a top-performing 48-inch 4K OLED TV should consider this set, which delivers everywhere except for HDR performance, which was only so-so. It’s in an entry-level OLED TV series for 2024.

It’s hard to beat this price for a 50-inch 4K set from a well-known TV brand. We didn’t test this TV— an entry-level Roku TV model from 2024—but other 6-series sets from Hisense have done well for overall picture quality, though not for HDR or sound. We don’t see it on sale elsewhere right now.

This is Amazon’s basic 2-series model, so it’s an HD set, not a 4K model. It uses the Fire TV smart system with Alexa built in. Note that it only has two HDMI inputs (one ARC). But it’s inexpensive for a 40-inch set.

This is a basic 50-inch 4-series 4K set, so no Dolby Vision or HDR10+ HDR. We did test this set, the Amazon Fire TV B0BSVZ775L, and it does well for overall picture quality, but like many entry-level sets it can’t deliver a true HDR experience.

Those who are looking to save some space—or TV inputs—should consider the Roku Streambar SE, a soundbar that includes a built-in Roku streaming player. Given its small footprint, it probably works best for smaller TVs, not that jumbo-sized set you’ve been eyeing.

This is a fairly basic 2.1-channel soundbar from LG. We didn’t test this model, but other LG models around this price have produced fairly good, if not great, sound quality.

We didn’t test the Q-series 3.1-channel soundbar from Samsung, a 2023 model that supports Dolby Atmos audio, though not DTS:X. In general, Samsung soundbars in this price range have done well in our tests. Samsung Q-series soundbars include the Q-Symphony feature that lets you use both the TV speakers and soundbar together for a more immersive soundfield.

Right now this is the standard selling price for this Onn 5.1.2-channel Dolby Atmos /DTS:X soundbar, one of the lowest-priced Atmos models we’ve seen that includes rear surround speakers. It’s from Walmart’s Onn house brand. The main enclosure includes upfiring drivers for Atmos sound, the wireless surround speakers, and a separate wireless subwoofer. We didn’t test this model, but expect it to have okay, if unexceptional, sound based on our experience with other Onn models.

This 5.1-channel model from JBL—which despite its name, doesn’t come with separate rear speakers—includes built-in Chromecast and Airplay 2 , so you can stream online music, plus Bluetooth for streaming from your smartphone. We didn’t test this model, which comes with a separate 10-inch powered subwoofer.

We tested the Samsung HW-Q600C, a 2023 soundbar, and it does very well in our ratings. It’s well-priced for a 3.1.2-channel Dolby Atmos/DTS:X soundbar and it includes a center-channel speaker for dialogue, as well as upfiring speakers to create a sense of height for Dolby Atmos Audio. It doesn’t have rear satellite speakers, but they can be added to create a full surround-sound setup.

The Vizio M512a-H6 is similar to the Vizio M512e-K6 , a tested Elevate model, with a few differences. The big one is that it lacks the rotating speakers at each end of the enclosure, which face upwards when it detects a Dolby Atmos track. This 5.1.2 model does have upfiring drivers and support Atmos and DTS:X immersive audio formats, though, plus rear surround speakers.

Right now we see the Bose Smart Soundbar 600 only at a few retailers at this price, but in the past we’ve seen it priced at the same price at multiple retailers. It’s a 3.0.2-channel soundbar--very similar to the Bose 300 model, but with two upfiring drivers and support for Dolby Atmos 3D immersive audio. This model lacks an outboard subwoofer--it has a subwoofer out for adding one--but can be expanded to form a full 5.1.2-channel surround-sound system via optional wireless rear speakers and a subwoofer. We tested this model and it has decent overall sound.

The Samsung HW-Q60C was $30 less in the last big sale, so the price will likely fall again for Black Friday. This is a midlevel 3.1-channel Dolby Atmos sound bar from 2023 with sound quality good enough for both music and movie soundtracks. It includes a center-channel speaker for reproducing dialog, as well as a separate wireless subwoofer. It has Samsung’s Q-Symphony feature, which lets you use both the TV and soundbar speakers together.

This M-series Elevate 5.1.2-channel soundbar from Vizio delivers very good overall sound quality, so it’s a good choice for both music and movie soundtracks. It is about $70 more than it has been in recent weeks, so we’d recommend waiting until Black Friday to see if the price improves. It’s a 2022 model that, like other Elevate models, has an unusual design that features rotating drivers at each end of the enclosure that can swivel to project sound up toward the ceiling when listening to Dolby Atmos or DTS: X content. However, unlike the pricier P-series Elevate model in our ratings, it has smaller rear satellite speakers that lack upfiring drivers. The price is now almost $100 less than last week.

This is about $40 more than the best price we’ve seen for this well-rated, full-featured, all-in-one Dolby Atmos soundbar. Like with other Sonos models, you can use its Trueplay calibration technology to adjust the sound to the room’s acoustics, but that requires the use of an Apple (iOS) mobile device. The soundbar has Amazon Alexa and Google Assistant built in for voice commands, and it’s also compatible with Apple AirPlay.

We didn’t test this flagship 11.1.4-channel soundbar system from Samsung, but based on the models we have tested that are below this model in the company’s lineup we expect it to deliver great sound. It supports both Dolby Atmos and DTS:X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer. Amazon Alexa is built in.

The Roku Express 4K+ has been this price for a while now and will likely remain here for the holiday season. It is a small set-top box that offers 4K picture quality, plus support for both HDR10 and HDR10+ high dynamic range formats, though not Dolby Vision, which is found in some pricier models. The included WiFi voice remote control has TV controls that let you turn on the TV, adjust the set’s volume, and use Roku Voice to search and launch channels.

The Roku Premiere is a discontinued model, but you can still get it at a bargain price right now as part of Walmart’s Black Friday sale. It’s a fairly basic 4K player that supports the HDR10 HDR format, but not Dolby Vision or HDR10+. It comes with a basic Roku remote.

This stick-style player is $5 more than it was during the last big sale and probably won’t dip back down again until closer to Black Friday. It has a slightly faster processor and more storage (16 gigabytes instead of 8GB) than its predecessor. It also has a newer WiFi technology—WiFi 6e—though you’ll also need a WiFi 6e router to take advantage of it. It also has a new feature, called the Fire TV Ambient Experience, that lets you see information, such as calendars and reminders; control smart devices; or view artwork and photos on the screen when you’re not watching TV.

As with the Roku model above, we expect this price to remain steady through the holiday season. Situated right below the Roku Streaming Stick 4K+ model, the Streaming Stick 4K has most of the same features—including improved WiFi, support for HDR10+ and Dolby Vision HDR, and the ability to work with Amazon Alexa, Apple AirPlay, and Google Assistant voice assistant—but not the new rechargeable Voice Remote Pro remote control.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable.